Brand Strategy Prompts

This is your shortcut to clarifying what your brand stands for — without hiring a strategist or spending 3 weeks second-guessing every word.
The prompts walk you through core decisions like your values, tone, personality, messaging, and customer focus.

You can use them directly with ChatGPT or use them to guide your thinking on your own.

Who It’s For:

• Creatives, consultants and coaches building their own brand
• Freelancers helping clients define voice and strategy
• Small businesses refreshing their messaging
• Anyone writing a “Who We Are” page and dreading it

You’ll Learn How To:

• Define your tone of voice and personality
• Write your story in plain English
• Set clear brand pillars
• Identify your audience and how to speak to them

FAQs:

Q: Do I need to use these with AI?
No. They work just as well for journalling or workshop prompts. You’ll get more speed with AI, but the questions still work without it.

Q: Can I use this for client work?
Yes — loads of people use this as a framework for discovery calls or client brand sessions.